So, a great number of things are going on in my life:
1. Katie just went to the ER on Friday
2. On Saturday, I attended a wedding of someone I only knew through World of Warcraft
3. I passed the bar
4. Katie and I are in the process of buying a house
5. Many, many, other more important things
...But the thing that's going to get me to blog: I just saw a commercial for Guitar Hero 4.
This advertisement blew my mind. Whether it reaches the target audience, I have no idea, but it made my jaw drop.
First, Alex Rodriguez, in a dress shirt and underwear (a la Tom Cruise), slides into the room holding a guitar, while the opening riffs of the Chuck Berry classic play in the background. Next, Tony Hawk, similarly clad, enters the scene with a drum set. Michael Phelps quickly joins them. Finally, as the vocals come in on the song, Kobe Bryant slides in with a microphone, "singing" the vocals of the song. Then it cuts to a flat-screen television playing Guitar Hero 4.
Now, before I get to the nitty-gritty, the first thing my wife pointed out: "Who are they trying to reach with this ad?" My first reaction: I don't care; LOOK AT WHO THEY PUT IN THE COMMERCIAL?!?! But she has a good point. It's obviously aimed at sports fans, and there is a huge segment of sports fans who play Madden, so that seems the likely draw. Yet, this commercial fails to include an NFL player! So maybe it falls short for that reason. At the same time, I can't imagine who that NFL player might be, based on the current group. See, all four are the "rock stars" of their sports. I don't know that such a standout player exists this season. And I don't know that Peyton Manning fits here--I think that would detract from awesomeness of the ad since Manning is in so many. Though, perhaps Brett Favre...
Anyway, I digress. The point: my jaw dropped. The ad instantly grabbed my attention, then it delivered by showing four incredily talented and successful athletes playing pretend guitar, bass, drums and vocals. Do I want to buy the game? No; I don't have the systems it requires, and I'm loyal to the Rock Band genre for the time being. But was the ad incredibly exciting? You betcha.
EDIT: Yeah, I'm not too bright: for the first eight or so hours this post was up, it was referring to "Rock Band 4," when no such game yet exists. My apologies.
1. Katie just went to the ER on Friday
2. On Saturday, I attended a wedding of someone I only knew through World of Warcraft
3. I passed the bar
4. Katie and I are in the process of buying a house
5. Many, many, other more important things
...But the thing that's going to get me to blog: I just saw a commercial for Guitar Hero 4.
This advertisement blew my mind. Whether it reaches the target audience, I have no idea, but it made my jaw drop.
First, Alex Rodriguez, in a dress shirt and underwear (a la Tom Cruise), slides into the room holding a guitar, while the opening riffs of the Chuck Berry classic play in the background. Next, Tony Hawk, similarly clad, enters the scene with a drum set. Michael Phelps quickly joins them. Finally, as the vocals come in on the song, Kobe Bryant slides in with a microphone, "singing" the vocals of the song. Then it cuts to a flat-screen television playing Guitar Hero 4.
Now, before I get to the nitty-gritty, the first thing my wife pointed out: "Who are they trying to reach with this ad?" My first reaction: I don't care; LOOK AT WHO THEY PUT IN THE COMMERCIAL?!?! But she has a good point. It's obviously aimed at sports fans, and there is a huge segment of sports fans who play Madden, so that seems the likely draw. Yet, this commercial fails to include an NFL player! So maybe it falls short for that reason. At the same time, I can't imagine who that NFL player might be, based on the current group. See, all four are the "rock stars" of their sports. I don't know that such a standout player exists this season. And I don't know that Peyton Manning fits here--I think that would detract from awesomeness of the ad since Manning is in so many. Though, perhaps Brett Favre...
Anyway, I digress. The point: my jaw dropped. The ad instantly grabbed my attention, then it delivered by showing four incredily talented and successful athletes playing pretend guitar, bass, drums and vocals. Do I want to buy the game? No; I don't have the systems it requires, and I'm loyal to the Rock Band genre for the time being. But was the ad incredibly exciting? You betcha.
EDIT: Yeah, I'm not too bright: for the first eight or so hours this post was up, it was referring to "Rock Band 4," when no such game yet exists. My apologies.
